A seasoned product designer with proven expertise transforming complex business challenges into intuitive user experiences. I specialize in reimagining high-friction processes, driving measurable growth, and crafting cohesive design ecosystems that balance user delight with business objectives.
My recent journey in product design
JUNE 2021 - PRESENT
Expedia, Seattle - Product designer
Led and crafted a new Vrbo owner dashboard experience, transforming an overlooked homepage into an essential daily tool that increased engagement by 25% and drove 8% monthly growth.
Led the strategic redesign of Expedia's critical rooms and rates creation for hotel business partners, converting a complex high-friction process into a streamlined flow that achieved >90% overall conversion and reduced completion time by 7 minutes.
Led the end-to-end onboarding experience for connected hotel partners, reimagining API integration to build flow efficiency, reducing errors, and improving the property’s listing.
Developed the design framework for a horizontal ecosystem of Vrbo Partner Lifecycle Experience, fostering incremental product growth and enhanced user trust.
Facilitated design workshops and sprints across multi-functional teams for various projects, promoting collaborative innovation and design excellence.
NOV 2019 - JUNE 2021
Microsoft, Redmond - UX designer
Co-led the design and launch of an engagement ecosystem that transformed how 47.5 million subscribers interact with their premium benefits, driving feature adoption and strengthening retention.
Built a design toolkit to automate, standardize and ensure a coherent Microsoft 365 privacy user experience across cross-functional teams.
Oversaw the technical implementation of designs through close collaboration with engineers, providing mocks and additional specs to communicate design decisions.
Collaborated with a team of UX designers, user researchers, product managers, and content designers in a highly collaborative environment.
MAR 2019 - NOV 2019
Samsung, Bellevue - UX designer
Led the design for the launch of Samsung SMB trade-in program in an agile environment, delivering UX flows, sitemaps, wireframes, user research, interactive prototypes, and visual designs.
Co-lead the launch of the Samsung referral program, enhancing business growth metrics and streamlining user conversion.
Conducted user testing to identify and resolve usability issues. Informed design decisions through user research insights.
Presented design walkthrough and long-term visions for multiple products to the senior leadership team.